Direct answer
Your Vendor profile helps Buyers understand who stands behind the services included in an opportunity.
When a Buyer sees a cancellation or Late Availability involving your business, they can open your profile to learn more about you before deciding whether to proceed.
The profile gives them useful trust and business context ā including your company information, contact details, reviews on the platform and a direct link to your own website.
It also brings together the current opportunities connected with your services, including cancellations where you participate and any Late Availability opportunities you choose to publish yourself.
What appears on my profile?
Your profile can show:
your company name, logo and business information;
your short description of who you are and what you do;
your contact details;
your service categories;
reviews on the platform;
a direct link to your own website;
active cancellations where you are participating as a Vendor; and
Late Availability opportunities that you publish yourself.
This gives Buyers a quick way to understand who you are and verify the Vendor behind an opportunity.
Why are current opportunities shown on the profile?
The profile is not only about who you are. It also gives Buyers a useful view of what is currently available involving your services.
For example, a Buyer who discovers one cancellation involving your venue may visit your profile to check your business and then see another current opportunity or a Late Availability date that suits them better ā or decide to purchase your regular services at your standard pricing because they like what you do and how you do it.
For Vendors, this creates an additional channel for real, current opportunities without turning the profile into a replacement for your normal sales activity.
Does the profile replace my website?
No.
Your own website remains the main place for your brand, full service offering, normal pricing and regular sales activity.
The Vendor profile is deliberately focused on what a Buyer needs when evaluating an opportunity on the platform:
who you are;
how to contact and verify you;
what Buyers on the platform have said about you; and
which current opportunities involve your services.
Buyers can follow the link from your profile directly to your own website whenever they want to learn more about your business.
The profile is not intended to become another vendor directory or compete with your own website.
Why is there also an Orystra version of my profile?
Your Vendor information and current opportunities can be presented on both CanceledWeddings.com and Orystra.
The underlying profile is the same. You do not need to maintain two separate profiles.
CanceledWeddings.com presents the Vendor in the context of the cancellation marketplace.
Orystra provides the same Vendor identity and opportunities in a neutral, brand-safe environment.
This is useful when you are comfortable participating in cancellation opportunities but do not necessarily want the word canceled to become part of how you present or share your own business.
How can I use the Orystra profile?
The Orystra version gives you a neutral place to share the opportunities connected with your business.
This can be particularly useful for Late Availability. You can make a selected open date available through the platform without changing the pricing or positioning on your own website and primary sales channels.
The same principle lets Buyers discover cancellations where you are participating in a separate, pricing-safe context, without requiring you to present those opportunities or their pricing as part of your normal website offering.
Your website continues to represent your regular business for your usual audience.
Your Orystra profile reaches a different audience through a different channel ā people specifically looking for current opportunities such as cancellations and Late Availability. This separation helps protect your normal pricing and brand positioning while still giving those opportunities a place where the right Buyers can discover them.
Do I have to keep another profile updated?
The Vendor profile is designed to require little to no separate ongoing maintenance.
You do not need to manage it like another website or continuously remove opportunities that are no longer current.
Cancellations, Late Availability and reviews shown on the profile stay connected to normal activity on the platform, so the opportunity side of the profile stays current as those opportunities become active or end.
You only need to update your basic company information when something about your business itself changes.
This keeps the profile useful to Buyers without creating another marketing channel that your team has to constantly maintain.
What to do next
Keep your basic Vendor information accurate so Buyers can understand and verify who they would be working with.
Use your own website for your full business presentation and regular sales activity.
Use your Vendor profile as the trust and opportunity layer around your participation on the platform ā with Orystra providing a neutral, brand-safe channel for opportunities that you may not want to present through your normal website and primary sales channels.
