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As a Vendor, can I advertise Late Availability?

Yes.

Written by Petr Ulrich

Direct answer

Yes.

Late Availability lets you offer one specific open date that might otherwise go unused.

Each Late Availability opportunity is tied to one selected date. If you have several open dates, you can create a separate Late Availability opportunity for each one.

It gives you a dedicated channel for time-sensitive availability without requiring you to change the standard pricing or positioning on your own website or other primary sales channels.

Late Availability does not require a previous client cancellation. The opportunity comes directly from you as the Vendor.

Why use Late Availability?

An open date has value only until that date passes.

If it remains unbooked, that capacity produces no revenue. Late Availability gives you another chance to turn that particular open date into a real booking instead of letting it expire unused.

The audience is also different. Buyers browsing Late Availability are specifically looking for time-sensitive opportunities and understand why a particular date may be offered differently from your normal business.

That context matters.

A special price attached to one clearly identified open date does not communicate the same thing as permanently lowering the prices shown on your own website or through your normal sales channels.

Does this mean I have to lower my normal prices?

No.

Your normal pricing can stay exactly where it is.

A Late Availability opportunity applies to one specific date and to the service or package you choose to offer for that date.

If you offer that opportunity at a special price, the reason is clear: it is time-sensitive capacity that would otherwise be at risk of going unused.

This lets you pursue additional revenue from selected open dates without turning a temporary opportunity into your normal market price.

Does the Late Availability price apply to everything I offer?

No.

The Late Availability price applies only to the specific service, package or value described in that opportunity.

It does not automatically discount your other services.

If the Buyer wants additional services, extras or upgrades that are not included in the Late Availability opportunity, you can offer those separately at your normal pricing unless you choose to agree something different.

This means a discounted open date can still lead to additional revenue from upgrades or other services the Buyer decides to add.

Why can this be better than leaving the date empty?

Protecting your standard pricing and positioning makes sense.

But an unused date eventually becomes worth zero once it passes.

Late Availability lets you separate these two things:

  • keep your normal pricing and positioning for your regular business and primary sales channels; and

  • monetize a selected open date through a channel designed specifically for time-sensitive opportunities and the Buyers looking for them.

If an otherwise unused date is successfully booked, that is revenue you would not have earned by simply allowing the date to expire.

What happens if a Buyer is interested?

The Buyer can review the specific Late Availability opportunity and decide whether it fits their event.

You remain in control of the service or package being offered, the applicable terms and any additional services the Buyer may want.

What to do next

In the Vendor Dashboard, open Advertise.

Late Availability starts with a reusable Product template. Create the Product once, add the service details, supporting documents, terms, images and reusable FAQ, then select Submit for review.

After the Product is approved, Add Late Availability becomes available. You can then publish a specific open date from that Product.

Each individual Late Availability goes live directly from an approved Product and uses 1 credit when published. It does not go through another admin review.

If you have more than one open date, create a separate Late Availability for each date you want to offer.

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